Pedro’s Bar is a seaside spot with a distinct identity — a place where stories are told through flavours, the sound of the waves, the wind and the music.
With the renovation of the space in 2019 came the need for a new brand that could reflect the new concept behind Pedro’s Bar. We were challenged to create the visual identity, define the tone of voice, design the stationery, develop communication materials for day-to-day operations, customise staff uniforms and create a full interior and exterior decor concept — always considering the bar’s location and target audience.
To bring the brand to life, we chose neutral base tones, giving the spotlight to the blue of the sea and sky, and the coral orange of the sun and Portugal’s largest natural reef. The symbol we designed draws inspiration from music notes, the sun, sea waves, sand patterns, fingerprints, and sunsets.
