It was with these goals in mind that we (re)invented the MY CHOICE brand, with the aim of reflecting the values, objectives and structure that form the foundation of the company, while also transmitting a young, contemporary visage and a strong message, through a new line of communication.
In this new phase, blue was chosen as the main colour for the brand’s image, a solid colour that transmits confidence, innovation and reliability while retaining the connection to the Sea/Beach/Algarve concept. The lettering used to create the logo is a geometrical, minimalist and elegant font capable of transmitting a strong identity; and the symbol – its design consisting largely of a combination of a Turkish evil eye amulet and a location pointer – now plays a prominent role in the brand’s communications.
“Choose Holiday Homes. Love Your Choice.”
This slogan and the words “Choice/Choose” are applied both statically and dynamically on the brand’s various communication materials, thereby helping to make the company name more robust in the eye of its target public (Brand Awareness).
